In line with its vision for continued digital development and innovation, the National Bank of Bahrain (NBB) is announcing its partnership with Comarch, a renowned global software house and system integrator driving personalised business solutions and services. The partnership aims to bring groundbreaking digital technologies focused on creating an eco-system that brings innovative solutions to the bank’s retail and business clients.

The expected Digital Customer Loyalty Platform, is customised to create special rewards, offers and campaigns for individuals, providing them with a unique and engaging experience on a personalised level. Additionally, it provides an eco-system that accommodates multiple business partners to extend their products & services with ease, thus driving value to NBB’s commercial clients while positioning the bank as their preferred partner.

Commenting on the partnership, Chief Executive of Retail Banking at NBB, Subah Abdullatif Al Zayani, said: “We are pleased to partner with Comarch to exclusively provide this digital loyalty platform within the banking sector. We look forward to delivering exceptional experiences to our customers based on individual and lifestyle engagements. Our vision is to introduce the leading loyalty programme in the Kingdom, facilitated by the robust platform, to provide an out-of-the-box experience, which collectively benefits our retail and businesses partners.”

Comarch Middle East General Manager, Bartosz Demczuk, stated: “Our promising partnership with the National Bank of Bahrain aims to deliver various support solutions, stemming from Digital-first approach to new initiatives, to businesses and SMEs within the Kingdom. As a multi-national software house with many years of experience in carrying out extensive projects for various businesses around the world, including banks and financial institutions, we look forward to bringing our expertise to the national bank of choice in the Kingdom of Bahrain to provide the best digital loyalty programme to its customers.”

NBB continues to improve its customer service by adopting the latest trends in the fintech space in line with the Bank’s promise of being closer to its customers. The expected loyalty platform is the latest addition to compliment the recently launched digital platform where it aims to enhance its customers’ experience.